Rank And Rent

There's a ton of money to be made out of rank and rent SEO websites and the local lead generation business design!

Think about it this way: if the main element phrase “water damage restoration Los Angeles” features a CPC (cost per click) of $100, imagine what those business owners will be willing to pay per qualified lead…

Don't be worried about not being a local SEO expert, this information should go over how to start your personal pay per call marketing business by picking the best niche, ranking a website, and selling leads or renting the internet site to local businesses.

Advantages of Lead Generation Over Client SEO

Your relationship together with your clients when doing lead generation is very different from a typical client SEO relationship. Some of the finest parts about it is that you have full control on the assets (the website and other online marketing material), and you have more freedom to make the creative decisions!

When I first started out in my freelance digital marketing career, I was mainly centered on serving clients. This is okay at first, nonetheless it got tiring fast!

Between getting all their login credentials, which 9 times out of 10 they didn't have, sending estimates, to proving that my stuff is working, and being forced to make significantly less than optimal marketing and SEO decisions since the client preferred it, I was fed up.

So I looked for an improved solution, and learned all about how exactly to start a local lead generation business. The change in the SEO-client relationship, along with the chance to earn a passive income, will be the main reasons I generally prefer any form of affiliate style local SEO on the more traditional client work.

What is Rank and Rent?

A marketer will build an internet site and put effort into having it produce a strong ranking for a specific keyword. Generally, this is simply not organic but locality-based. Meaning it's focused in your city or specific location. Over time, they cultivate this site to rank for phrases in the relevant industry. The higher the site ranks, the more lead generation the site can produce. This allows analytic data that the marketer uses to get hold of local companies in that same industry to rent the site; thus effectively charging for lead generation.

How Does it Work?

Well, it's not that different than sites like Yelp, Home Advisor, Zillow. These companies purchase large amounts of SEO efforts and charge you per lead you get from it. This Rank and Rent website is no different. You're paying for the leads generated using this site. You may pay an amount per lead or you might pay a flat rate monthly for the site. You never own the internet site or domain, the marketer you are renting from does. You're simply paying them to function as the people receiving most of the inquiries this technique generates.

This doesn't replace your existing site and SEO efforts. Think of it as having two different efforts pulling in leads. Yes, in ways you're competing with yourself but the site was already doing that. At least this way, you're able to double down on incoming leads.

Did You Get All of That?

I know local affiliate marketing can seem difficult at first, but I tried to break it down into small steps so you would have the ability to get everything you'd have to start a pay per call local lead generation business. If you are looking to do it though a pay per lead affiliate network, or find you possess clients/partners, I recommend giving this a try.